The Future of Amazon

Esra Yildiz, Staff Writer

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As time changes, big corporations steadily introduce new ways of providing the best products and services in a hope to achieve greater efficiency for their customers. Amazon for one, is ready for the future! It is becoming remarkably innovative in the vast world of online shopping. Amazon’s endeavors gear themselves towards changing the traditional retail enterprise.

Jeff Bezos, founder of Amazon

There is very little that Amazon does not have. December 5th marked one of Amazon’s boldest transformations. The founder of Amazon, Jeff Bezos, launched the company’s first ever physical retail store, “Amazon Go.” The company is devising strategic ways of increasing their services to fit the needs of the people. For example, they are using the information from their customers’ digital transactions to truly understand what they buy, how they buy, and when they buy. Jeff Bezos stated, “we don’t claim it’s the right strategy. We just claim it’s ours. But we do think it’s right.” Amazon’s goal is to inspire consumer comfort and engagement, potentially improving their enterprise.

Located in Seattle, Washington, Amazon Go is strictly open to employees in their Beta program. However, it will be open to the public in the near future. Research shows that the number one reason consumers don’t like to shop in a store is waiting in line, it is merely a waste of time. With a bit of ingenuity, Amazon Go discovered a solution to this problem: no lines and no checkout. It sounds crazy, right? It really isn’t. Customers will scan their phone when they walk in and grab whatever products they wish to have; you simply grab n’ go.

Amazon’s efforts are proving that the future we see in movies is accessible. It has only been 23 years since the company was launched and since then, Amazon has been improving their services every year. If you compare Amazon and Walmart, a 55 year running company, Amazon has remarkably surpassed them. In an interview with Charlie Rose, Bezos discusses his take on the future with his company, “the secret is we’re on, like, our seventh generation of fulfillment centers [warehouses]. And we have gotten better every time.” 23 years and running, Jeff hopes and is confident that the company will strive for a greater succession!

Editorials do not reflect the views of Smoke Signals or the views of the Wayne School District.


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The Future of Amazon